Our national headquarters - Susan G. Komen for the Cure® - created the I AM THE CURE.® program to boost the educational outreach of all affiliate Race series by motivating participants to take an active role in their own breast health. I AM THE CURE.® is a rallying cry that is emotional, memorable and motivational. It speaks to the importance of early detection and provides simple, action-oriented messages that you can put into action.
On Race Day, you can visit our interactive I AM THE CURE booth to learn more about breast self-awareness. You can spin the wheel for prizes and ‘take-home’ educational information. You’ll also see our Rovers in the bright pink and green I AM THE CURE shirts who share the message of early detection. All throughout the Race, you’ll hear our ‘Cure Leaders’ cheering on Race participants and reminding everyone that we all have the power to be part of the cure!
As a new Race Day addition, this year you can visit the In Color Station. Start your day by being the cure and getting splashed with color before the Race OR stop by after the Race to get your color, showing everyone that we are one step closer to the cure! This new Race day event will leave you feeling festive as you show off your Curemitment to the breast health movement! To learn more click here.
The four key messages we want Race participants to remember are:
The I AM THE CURE. program is a visual, engaging and powerful way for us to reach every Race participant with the important messages about proactive breast health. We hope you’ll be empowered to share this knowledge with friends and family – encouraging them to commit to positive breast health practices as well